Culture

A Green Legacy in Osage, Iowa

Posted on — January 27, 2026

John Deere’s history in Osage, Iowa reflects more than changing dealer names. It reflects continuity, progress, and long-term commitment to agriculture. Over several decades, five dealerships have served the community. Each one built on the last. Together, they formed a stable foundation for today’s operation.


Richard’s Sales and Service (1960’s–1979)

The modern John Deere legacy in Osage began with Richard’s Sales and Service. Operating from 1960 to 1979, the dealership served a largely family-farm customer base. At that time, equipment decisions were personal and practical. Reliability mattered. Service access mattered even more.

Richard’s Sales and Service provided tractors, implements, and hands-on support during a period of steady agricultural growth. Importantly, the dealership emphasized face-to-face relationships. Trust was earned over time. As farming operations slowly expanded and technology advanced, expectations also changed. Eventually, the dealership transitioned as the industry moved toward larger networks.


Norby Green Country (1979–2007)

In 1979, Norby Green Country assumed responsibility for the Osage location. This era lasted nearly three decades. It was a period defined by both challenge and innovation.

During the 1980s and 1990s, agriculture faced economic pressure, market volatility, and rapid equipment advancement. Norby Green Country navigated those changes while continuing to support local producers. Additionally, the dealership expanded service capabilities and adapted to increasing equipment complexity. This long tenure helped stabilize the John Deere presence in Osage. As a result, the location remained a dependable resource through uncertain times.


North Country Equipment (2007–2014)

The next chapter began in 2007 with North Country Equipment. By this point, agriculture had become more data-driven and efficiency-focused. Accordingly, North Country Equipment emphasized standardized processes, regional support, and specialized service expertise.

Customers benefited from expanded inventories and improved access to trained technicians. At the same time, local staff knowledge remained essential. The dealership balanced scale with community familiarity. However, continued industry consolidation made further change inevitable.


Ag Power (2014–2017)

From 2014 to 2017, Ag Power operated the Osage location. Although brief, this period marked an important transition. Ag Power focused on alignment, training, and operational consistency across locations.

During this time, diagnostic technology and precision systems became increasingly central to daily operations. Investment in people and tools helped prepare the dealership for the future. Soon after, the next phase of ownership began.


Kibble Equipment (2017–Present)

In 2017, Kibble Equipment assumed responsibility for serving Osage. Today, that legacy continues with a strong focus on people, performance, and long-term growth.

Kibble Equipment has invested in facilities, technician development, and precision agriculture capabilities. Connectivity, uptime, and customer support guide daily decisions. Equally important, local relationships remain central. The Osage location continues to support farmers, landowners, and communities across the region.


Carrying the Legacy Forward

In summary, John Deere’s presence in Osage is defined by stewardship. Each dealership answered the needs of its time. Each transition strengthened the foundation for the next. From Richard’s Sales and Service to Kibble Equipment, the mission remained consistent.

Support agriculture. Embrace progress. Invest in people.

That commitment defines the green legacy in Osage, Iowa—and continues to shape its future.

https://kibbleeq.com/

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